GUCCI ARCADE pOP uP sTORE
GucciArcade is a digital and luxury pop-up experience opening at the heart of the Dubai Mall.
The pop up store goes beyond retail and sales, that creates a space where customers can interact and experience the Gucci World. Interaction rooms and arcade machines are designed with Gucci's aesthetic. Customers are able to play games, interact with customizable spatial projections, and personalize a limited edition GucciArcade bag, which the customer is able to share his or her design on social media or purchase.
The project presents the design of the pop up store, comprehensive country and market research, operational plan and financial plan.
Gucci aRCADE Plan